Silly bands. What? Why? What is ‘silly’ about them and what makes them any different from a normal rubber band? I mean, I can make shapes out of a rubber band: an amoeba, an ink blot, a circle. All of these things are exceptionally entertaining to me…but I guess the children of America need giraffes, sports cars, and princess wands.
Either way, when I first heard about silly bands after returning from Italy (where they have yet to penetrate the market), I was completely thrown off as to why someone would want to wear/buy these bands.
I guess that’s the nature of America’s product market: buy stuff that you won’t ever need in a year.
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