I bought a plain black v-neck from Old Navy and decided it was too plain for my liking after a few days. I wanted to make it different; make it stand out.
So, I took some bleach and splattered the heck out of it until it was an edgy, partially-stylish T-shirt. So, why is this 'remarkable?'
Well, to ME it's not really remarkable, but I did get plenty of comments from people about the shirt. But, according to Seth Godin, that doesn't make something truly remarkable; it has to have purpose. So, about a year later, at my internship, one of my co-workers decided she wanted a similar shirt. I told her how I made it and decided it would be a good team-building/bonding exercise.
The next week, the entire staff at the radio station was outside in the parking lot, splotting T-shirts with bleach. I like to think I brought my v-neck, and my friends' shirts, from being invisible products in the market to being product people comment on and notice and want to make themselves.
Remarkable.
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